Amul Recruitment 2023

Amul, a leading dairy cooperative, has been at the forefront of providing quality dairy products to the nation for decades. As we continue to expand our reach and offerings, we are seeking a dynamic and skilled Market Researcher to join our team. If you are passionate about understanding consumer behavior, market trends, and contributing to the growth of an iconic brand, this role is for you.

Amul Careers

Responsibilities:

• Market Analysis: Conduct in-depth market research to identify emerging trends, customer preferences, and competitive landscape in the dairy industry. Analyze data to provide actionable insights that will drive strategic decision-making.
• Consumer Behavior Study: Develop and implement surveys, interviews, and focus groups to understand consumer attitudes, behaviors, and expectations. Translate findings into meaningful recommendations to enhance our product portfolio and marketing strategies.
• Competitor Intelligence: Keep abreast of competitors' activities, pricing strategies, and product innovations. Provide regular updates on market dynamics, enabling the organization to stay ahead of the curve and make informed business decisions.