Amul Recruitment 2023

As a Product Marketing Manager at Amul, you will play a pivotal role in shaping the success of our diverse range of dairy products. You will be responsible for developing and executing strategic marketing plans, driving product awareness, and ensuring the continued growth of our brand in the market.

Amul Careers

Responsibilities:

• Strategic Product Positioning: Collaborate with cross-functional teams to develop and implement effective product positioning strategies. Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities for product differentiation.
• Campaign Development and Execution: Plan and execute marketing campaigns that resonate with target audiences. Utilize a mix of traditional and digital marketing channels to maximize reach and engagement. Monitor campaign performance and adjust strategies as needed.
• Product Lifecycle Management: Manage the entire lifecycle of Amul's dairy products, from ideation to launch and beyond. Conduct market research to identify new product opportunities, oversee product development processes, and create marketing plans to drive successful product introductions.