Colgate Recruitment 2023

Are you passionate about understanding consumer behavior and leveraging data to drive marketing strategies? Colgate, a global leader in oral care and personal hygiene products, is looking for a dynamic and insightful Marketing Research Analyst to join our team. In this role, you'll play a pivotal part in shaping our marketing decisions through in-depth analysis and research. If you're a data-driven thinker with a keen eye for consumer trends, we invite you to embark on this exciting journey with us.

Colgate Careers

Responsibilities:

1. Market Research and Analysis: Conduct comprehensive market research to identify emerging trends, consumer preferences, and competitive landscapes. Analyze data to provide actionable insights that support product development, advertising campaigns, and overall marketing strategy.
2. Consumer Behavior Understanding: Utilize various research methodologies to delve deep into consumer behavior, including surveys, focus groups, and data analytics. Develop consumer personas and journey maps to guide product positioning and communication strategies.