Lenskart Recruitment 2023

We are seeking a passionate and results-driven Marketing Director to lead our marketing team at Lenskart. As a Marketing Director, you will play a pivotal role in developing and executing strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. If you're an innovative thinker with a track record of success in the marketing field, we invite you to join our dynamic team and make a meaningful impact in the eyewear industry.

Lenskart Careers

Responsibilities:

1. Strategic Marketing Leadership:
   • Develop and implement comprehensive marketing strategies to position Lenskart as a market leader in the eyewear industry.
   • Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
   • Monitor industry trends, competition, and customer insights to continuously refine and optimize marketing strategies.
2. Brand Management:
   • Foster the growth and recognition of the Lenskart brand by ensuring brand consistency across all marketing channels.
   • Drive brand engagement through innovative campaigns, storytelling, and creative content.
   • Oversee the creation of compelling marketing materials, advertising, and promotional content that resonate with our target audience.
3. Customer Acquisition and Retention:
   • Develop and execute customer acquisition strategies to drive online and offline sales, including SEO, SEM, email marketing, and social media initiatives.
   • Implement data-driven customer retention programs to enhance customer loyalty and lifetime value.
   • Continuously evaluate the effectiveness of marketing campaigns through KPI analysis and adjust strategies as needed.