Lenskart Recruitment 2023

At Lenskart, we are on a mission to transform the eyewear industry and make a difference in people's lives by offering high-quality eyewear with a seamless online and offline experience. We believe in innovation, customer-centricity, and a passion for excellence. As a Marketing Executive, you will play a crucial role in driving our brand forward and helping people see the world better.

Lenskart Careers

Responsibilities:

1. Digital Marketing Strategy:
   • Develop and implement digital marketing strategies to increase online brand visibility, engagement, and conversions.
   • Manage online advertising campaigns, SEO, and social media marketing to drive website traffic and improve user experience.
   • Analyze data and performance metrics to optimize marketing efforts and ensure ROI.
2. Content Creation and Management:
   • Create engaging and relevant content for various digital platforms, including website, blog, and social media channels.
   • Collaborate with design and content teams to produce compelling visuals and copy that resonate with our target audience.
   • Maintain a content calendar and ensure consistent brand messaging and storytelling.
3. Market Research and Competitor Analysis:
   • Stay updated on industry trends, consumer behavior, and competitors' marketing strategies.
   • Conduct market research to identify opportunities and potential risks.
   • Provide insights to the team to adapt marketing strategies and stay ahead of the competition.