Lenskart Recruitment 2023

As a Marketing Research Analyst at Lenskart, you will play a pivotal role in shaping our marketing strategies and ensuring our campaigns resonate with our target audience. You'll be at the forefront of market trends, consumer behavior, and industry developments, providing insights that drive informed decision-making.

Lenskart Careers

Responsibilities:

1. Market Intelligence: Conduct comprehensive market research to identify emerging trends, competitive landscapes, and consumer preferences. Analyze data to provide actionable insights that contribute to the development of effective marketing strategies.
2. Consumer Behavior Analysis: Dive deep into understanding our customer base. Utilize analytics tools and surveys to track and interpret consumer behavior, preferences, and expectations. Translate findings into actionable recommendations for marketing campaigns and product enhancements.