Meesho Recruitment 2024

About Meesho

Meesho is India's leading social commerce platform, revolutionizing the way people shop online. We empower millions of micro-entrepreneurs, primarily women, to start their online businesses with zero investment. Through a user-friendly app and a supportive ecosystem, we provide them with access to a wide range of products, competitive pricing, marketing tools, and logistic solutions.

Meesho's story is one of incredible growth and innovation. We're a passionate team driven by the mission of democratizing e-commerce for everyone in India. Join us, and be a part of shaping the future of retail!

Why Join Us as a Product Marketing Manager?

This is your chance to make a real impact in a fast-paced, dynamic environment. As a Product Marketing Manager (PMM) at Meesho, you'll play a pivotal role in crafting the narrative for our products. You'll be responsible for understanding the target audience, developing compelling messaging, and driving successful go-to-market strategies.

This role offers the perfect blend of creativity, strategy, and data analysis. You'll collaborate closely with cross-functional teams like Product, Design, Sales, and Engineering to ensure seamless product launches and ongoing product adoption.

If you're a passionate marketer with a knack for storytelling and a hunger to learn, this is the opportunity you've been waiting for.

Position: Product Marketing Manager (Remote)

Location: Remote (Work from Anywhere in India)

Job Summary

As a Product Marketing Manager at Meesho, you'll be the champion for a specific product or product category. You'll be responsible for the entire product marketing lifecycle, from pre-launch to ongoing optimization. Here's a glimpse of what you'll be doing:

• Conduct market research and competitor analysis to understand the landscape and user needs.
• Develop a deep understanding of your assigned product(s) and its key features and benefits.
• Craft compelling messaging and positioning that resonates with the target audience.
• Lead the development of product marketing materials like website copy, blog posts, social media content, and launch campaigns.
• Collaborate with cross-functional teams to define product launch strategies and ensure smooth execution.
• Track key performance indicators (KPIs) and analyze product marketing campaign performance.
• Continuously iterate and improve product messaging based on data and user feedback.

Key Responsibilities

• Develop a deep understanding of Meesho's target audience and their pain points.
• Conduct market research to identify trends, opportunities, and competitive threats.
• Define product positioning and messaging that differentiates Meesho's offerings.
• Create and manage product roadmaps for assigned product(s).
• Develop and execute compelling product launch campaigns.
• Manage and collaborate with external vendors for content creation or other marketing initiatives.
• Stay up-to-date on the latest marketing trends and technologies.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 2+ years of experience in product marketing or a relevant marketing role.
• Strong understanding of marketing principles and best practices.
• Excellent written and verbal communication skills.
• Ability to craft compelling and persuasive messaging.
• Experience with content marketing and social media marketing is a plus.
• Strong analytical skills and ability to interpret data.
• Excellent project management and organizational skills.
• A passion for e-commerce and the social commerce space.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong collaboration and teamwork skills.

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Experience: This role is open to both freshers and experienced professionals. For freshers, a strong academic background, relevant internships, and a demonstrably keen interest in the e-commerce industry will be considered.

Why Join Meesho?

• Make a Real Impact: Be a part of a company that's revolutionizing the way people shop online in India.
• Own Your Work: We empower our employees to take ownership and drive results.
• Learn and Grow: Work with some of the brightest minds in the industry and constantly expand your skillset.
• Culture of Innovation: Be part of a team that embraces new ideas and challenges the status quo.
• Remote Work: Enjoy the flexibility and convenience of working from anywhere in India.
• Competitive Benefits: We offer a comprehensive benefits package that includes health insurance, paid time off, and stock options.

Application Process

To apply, please submit your resume and a cover letter expressing your interest in the role.

Motivate Yourself to Join Us!

This is a unique opportunity to be at the forefront of social commerce in India.

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